Influx

Nathan Shedroff is a graduate of the Presidio School of Management's Sustainable MBA program. He presented recently at the  International Council of Societies of Industrial Design conference where he highlighted the problem with design and designers. His presentation highlights the massively...

Last night, the fine people at frog design, San Francisco hosted an interesting discussion on “The Many Shades of Green”. They assembled three very interesting individuals who explored the issue from three different perspectives. Dr Charles Ehrhart of CARE who looked at the global...

Giant corporations,leaders in their respective categories often come in for their fair degree of criticism. There’s often something about the ubiquity and success that brings out the haters, Coca-Cola, Levi’s, Starbucks, Nestle and The Gap have all found themselves targets.However,...

Judging from some recent polls in the US and UK, there’s awareness of the environmental issue, but very little consumer action. According to Yankelovich,  37% of American consumers feel "highly concerned" about environmental issues, but only 25% feel highly knowledgeable about. And only...

...it actually wasn't meant rhetorically in a recent survey by the Pew Center in Washington.The conclusion was that there is a 14% increase in the proportion of Americans who say environmental problems are indeed a major global problem (23% in 2002 to 37% in 2007). U.S. concern is low when looking...

The founder of Worldchanging, Alex Steffen, is profiled in this Sunday's New York Times magazine. Sarah Rich of Worldchanging will be one of the speakers at our Influx Ideas 07 conference on October 19th in San Francisco. Conference information and registration details can be found here.

While veteran vodka brand Absolut was busy launching its latest ad campaign, upstart Vodka 360 was just coming out of the gate. Absolut might not fear 360, but this new brand is focusing single-mindedly on the environment as a platform. From the process to the packaging; 360 is trying to be squeaky...

Pete Blackshaw in CGM writes today about the the new green conversation in response to the massive cover story by Tom Freidman in today's New York Times Magazine. Pete shows, that there's a massive green conversation already happening, a finding contradiciting Freidman's belief, that green is...

Part 2 of our interview with Ryan Mickle of Dotherightthing.4. How can/should companies respond to this challenge?If a company is looking at the significant changes in the demands of consumers as a challenge, this is its first mistake. What exists today is a great opportunity.Take Google. When...

Dotherighthing is a new site that allows consumers to submit stories about companies social perfornance and actions. Users get to rate the stories for impact and after a little time, the companies get a rating. Influx got the chance to question one of the founder of Dotherightthing, Ryan Mickle,...