April 3, 2011
Mark Cuban has a good post about ESPN's struggles to take control of breaking sports news.He suggests that despite massive efforts from journalists at ESPN who are using Twitter, they aren't really winning the battle and the threat is putting advertising dollars at risk. "Today, sports news...
July 13, 2010
Talk to a bunch of marketing experts before they had read the critics report and 9/10 would tell you that LeBron's ESPN programming deal was a stroke of genius from his awesome marketing team. Now, a few days after the fact, they might tell you a different story. In a way, it's a great example of...
June 23, 2010
As a medium for real-life brand experiences the pop-up store has reigned supreme for almost a decade. Its been seemingly unchallenged until now, with the arrival of the food truck. This mobile work-horse has been charging the streets for years selling mainly lower quality food to passers by, but...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
