Influx

When Facebook becomes a public company-it’s obvious that it will be forced to generate ever increasing revenues from its user base. The only way the company can deliver these revenues is by selling more advertising and making more money through user transactions. The advertising issue is key-...

Edleman has just released its latest Trust Barometer and it makes for an interesting read as trust levels in business and government seem to be in decline worldwide. The only improving sector appears to be media. Looking forward to the future, Edelman’s report indicates that business needs to...

The News of the World saga in the UK is an amazing tale of the tolerance of a public for questionable business ethics. While the polls suggest the public trust business and the media less- they are still unlikely to take action-unless something extreme happens. People are still buying gas at BP and...

Green & Black's built its reputation by pioneering Fair Trade chocolate, it successfully managed to maintain this despite being acquired by Cadbury. G&B managed to "infect" Cadbury and got it to incorporate a lot of their ethical smarts into their own brand. Now with Cadbury being purchased...

It's now a given that most multinationals are paying at least some attention to their ethical performance. With the environment becoming such a big issue, the area of corporate responsibility is going to be under the microscope even more than in the past.The problem is that there's very little...

Giant corporations,leaders in their respective categories often come in for their fair degree of criticism. There’s often something about the ubiquity and success that brings out the haters, Coca-Cola, Levi’s, Starbucks, Nestle and The Gap have all found themselves targets.However,...