January 3, 2012
A nice piece of long-form content from the WSJ that explains the European crisis.
October 9, 2007
In Europe this weekend, 400 citizens will be invited to participate in a deliberative poll. This is a technique that has been around for more than 15 years which gives people the chance to voice their opinions about issues in a moderated debate. People are organized in tables, each table has...
August 26, 2007
This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
