February 1, 2010
Green & Black's built its reputation by pioneering Fair Trade chocolate, it successfully managed to maintain this despite being acquired by Cadbury. G&B managed to "infect" Cadbury and got it to incorporate a lot of their ethical smarts into their own brand. Now with Cadbury being purchased...
September 19, 2009
Cadbury might presently be Wall Street's with potential buyers lining up left and right, but while this is all going on the company has been going about its communication business in a very interesting way. You might remember Glass and a Half productions as a concept that held together Fallon's...







