September 19, 2009
Cadbury might presently be Wall Street's with potential buyers lining up left and right, but while this is all going on the company has been going about its communication business in a very interesting way. You might remember Glass and a Half productions as a concept that held together Fallon's...
December 15, 2007
From the Financial Times- December 12th, 2007."Cadbury Schweppes yesterday said its advertising campaign for Dairy
Milk chocolate featuring a gorilla playing the drums - which has become
a YouTube favourite - had helped it recover market share in its UK
confectionery business."Case closed. Posted...
October 28, 2007
A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning. It was a great event and some inspiring presentations. (Much...
September 1, 2007
Proof that the future of advertising is all about entertainment. Here Fallon London combine an understanding of the ultimate product benefit, together with a slice of pop culture to create a breakthrough piece of communication. Posted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
