Influx

Everyone loves Facebook, it's now even the darling of Wall Street. With its 600 million users and a 70% penetration of the US population, it's a media giant. However, in terms of the sophistication in which brands are using Facebook, we are at an embryonic level. As Callum Sunders points out in his...

In the last week or so everyone has been commenting on Facebook's Beacon and the  problems and privacy pitfalls of opening up the "social graph" to brands and other third parties. Some have mentioned they don't think it's a good idea for brands to be people's friends, where others have argued...

We’ve currently going through the first wave of consumer generation; brands have reached out to consumers and ask them to help in their marketing efforts, Heinz’s recent ketchupfest attracted an incredible 4,000 entries, with  5 winners making it onto TV. They company staging a...