May 19, 2011
A report in Mashable yesterday stated that social-gaming leader Zynga had made 14 acquisitions in the past 12 months. That kind of pace is quite extraordinary from what many consider to be a relatively small company- albeit with a potential market cap of $10 billion. It makes you think: 1. Category...
November 23, 2010
Mark Pincus, the founder of Zynga, recently announced to The Daily Telegraph that he wants Zynga to become a verb."I want people to ‘Zynga’ each other
and for the word to become completely aligned with gaming."This is quite a big shift from where he's been and where gaming has been...
January 26, 2010
There's a nice piece on All Facebook that takes us through a history of the various incarnations of the Farmville game from it's earliest days in May of 2007 to today.Farmville, Zynga's game wasn't launched until June 2009 and has grown rapidly to reach 10 million active daily users by August of...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
