Influx

Ralph Lauren isn't content to have brought American style in terms of fashion to the rest of the world, he now wants to take America's food. He took out a flashy double-page spread in yesterday's New York Times to announce his Paris invasion, or the fact he's opening an expensive restaurant that...

Wandering around Atlanta airport yesterday, waiting for a connection, there was only one thing to do, visit Chick-fil- A . The brand is something of a Georgia institution and a favorite of fast food lovers nationwide. What's interesting is that this company isn't afraid to tell its story. In a...

Color is something many of us planners take for granted, I am not very good with it, I don’t really understand how the combinations work, etc. However, I am in awe of the people who live and deal with color on a daily basis, of course designers and art directors, but there others like...

Often business is all about doing more with what you have. Imagine you are a fast food giant, you have all those fixed costs and overhead and if there not being utilized, that's an issue. This problem is exactly what's on the mind of the senior executives of Yum brands. Across the United States...

Here are some new food ideas I spotted in London last week, it includes some interesting concepts that put "health" or "healthier" at the center of the idea and a twist on the typical chocolate store. 1. Hamburger UnionA burger chain with a difference, it only uses beef from grass-fed, free-range...

This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the...

In the last couple of years, the term, Innovation, has risen and fallen from star to cliché. Mention the word to many marketers and their c-level brothers and sisters, and they will give you a perplexed look. There’s the perception that innovation is hard and complex. It’s not achieved...