Influx

In a world where billionaires are being created almost daily; there's a huge opportunity for luxury brands to create new value added services to cater to the super-affluent. We've seen Ferrari do it with the FFX ( see the above image) racing program; a race car and crew available for 6 events per...

I often wonder if brands fail to use exclusivity as a marketing tactic. The idea that they can produce limited quantities of high value and high worth products and services and make them available only to a select and pre-selected audience of high rollers. The problem is, that’s the old way....