Influx

We’ve seen a number of attempts to re-enact the crash of 2008 from the perspective of the lead players. It’s all been well documented; “Too Big to Fail”, the crisis weekend and the search for white knights to save the troubled banks. Margin Call a movie written and directed by JC...

Of course, the time is right to launch a new bank complete with a new set of values, but importantly, a new way of doing things. Banks have been masters of trying to tell a story of change and doing very little about it. Ally Bank is a new entity that's arisen out of the former GMAC. It should have...

Brands in the world of financial investing are a pretty conservative bunch, fond of their logos intelligently crafted from the safe and trustworthy blue and green Pantone hues and communication targeted with laser-like focus on the Baby Boomer crowd. When we see their print and television...