December 3, 2007
Blue Cross Blue Shield of Florida is a health insurer with its own store, Florida Blue, in Jacksonville.It's been created and staffed to help explain products and help move people closer to BCBSF's brand of health insurance. It's a smart move because despite being its importance, it's an area that...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
