August 19, 2011
Q : Is it an ad, a short-film, a car/skateboard movie? A: It’s none of them and all of them. Q: Is it for Ford, Monster or DC Shoes? A: It’s for all of them Q: Where’s the script? A: It has no script, no plot – it doesn’t conform to anything we would know as a...
January 28, 2010
It takes decades to create a reputation and only a few days to destroy it, Toyota is the latest brand to be falling into the death spiral with a massive erosion in its equity. Something that it's key competitors can only be extremely happy about, especially when a number of the players including-...
September 7, 2009
A nice piece in the weekend's NYT from Ford's CEO Alan Mullaly about the importance of corporate vision. His explanation suggests that's it's all about motivating your employees to rise above the expect and to go for a bigger prize."One of my favorite stories is an analogy where this reporter...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
