July 28, 2010
Pepsi must have dozens of agencies working on its behalf to bring it new ideas on a regular basis, but it appears the brand isn't content relying on these guys for its tech ideas, so it's created its own forum for technologists to bring their ideas directly to the brand. The PepsiCo 10 is a two-day...
November 23, 2007
A post appeared on Techcrunch recently the created something of a frenzy around the ethics of viral videos and their marketing. For any of you who believe ethics are involved, forget it. It appears people are doing whatever they can to game the system to their advantage, employing tactics that...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
