November 4, 2007
The folks at Tesco just posted a video of a quick tour through one of its new Fresh & Easy stores. From the fleeting video, it looks like a brand with values, not perhaps as extreme as Whole Foods, but a step-up from your average grocery chain. The same can be said for the overall experience....
April 29, 2007
Tesco's entry into the US market with Fresh and Easy stores is being watched with considerable interest. The company has clearly done their homework to identify a "Blue Ocean" in the cluttered grocery store space. There seems to be considerable opportunity for the concept and it could be enough to...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
