Influx

With a world increasingly moving towards mobile gaming, there are interesting opportunities to create more personalized and relevant experiences using data about gamers and their behavior. This suggests a world of individualized gaming experience and advertising that aren’t constrained by...

Zynga’s S1 filing contains a very candid statement about potential risks to its business. “We rely on a small percentage of players for nearly all our revenues” In a marketing world, where there are a ton of clients who claim they just want to reach “everyone”-...

A report in Mashable yesterday stated that social-gaming leader Zynga had made 14 acquisitions in the past 12 months. That kind of pace is quite extraordinary from what many consider to be a relatively small company- albeit with a potential market cap of $10 billion. It makes you think: 1. Category...

Mark Pincus, the founder of Zynga, recently announced to The Daily Telegraph that he wants Zynga to become a verb."I want people to ‘Zynga’ each other and for the word to become completely aligned with gaming."This is quite a big shift from where he's been and where gaming has been...

The world of video games has become dominated by the hyper-saturated, the fast-paced and the graphically intense. Story lines have come back, but graphics still rule. Just because it's the norm, doesn't mean there isn't room for experimentation and the opportunity to transform the experience....

The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have...

The popular consensus on gaming is that it's an unproductive waste of time, with little productive or human value.Jane McGonigal has a great argument that provides lots of evidence to the contrary suggesting that gaming is already make huge strides in helping to solve real human issues, to bring...

Rockband and Guitar Hero have changed the face of video games. Now we have some stats from the folks at Guitar Hero that show the impact of the new title- Guitar Hero 3.- $1billion in sales in a 26 month period- the first video game to reach $1 billion in sales- 25,000 songs created and posted in...

Spore is the latest game created by Wil Wright, the brain behind Sim City and The Sims. It let's people create their own creatures and evolve them over time. Using simple creature creator tool sets, users get to decide how they want their creatures to look, feel, behave and evolve. Could Wil Wright...

There was an interesting story yesterday about BBC's Top Gear teaming up with Polyphony, the creations of the racing video game Gran Turismo. The deal involves Top Gear providing program content for the new Gran Turismo channel (I assume this is part of an extended TV network that Sony Playstation...

In case you weren't aware, the World Cyber Games in Seattle just finished this Sunday, it's basically the Olympics of video games with competitions in Warcraft, Gears of War, Project Gotham Racing and more. In these games, contestants represent their countries. The tournament ended with USA on top...

So much has been written on the Internets about Blizzard Entertainment's massively multiplayer game, World of Warcraft, that it has acquired the appearance of ubiquity in America. We read that the game has 9 million "subscribers" and that its appearance on South Park puts the finishing touches on...

Gaming is about to undergo a major revolution; the success of Nintendo’s Wii has woken publishers, developers and the console manufacturers to the potential reality of a genuine mass market. Everyone loves to play, but for too long gaming has defined itself and marketed to the stereotypical...

Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise. ``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a...