Influx

I have gone on about the Gorilla long enough, so perhaps this is the last post on the topic. Cadbury just sent out a mass email blast encouraging people to tune in to watch the preview of remixes online which will be air tonight on TV.This is interesting because one would assume the shelf life of...

From the Financial Times- December 12th, 2007."Cadbury Schweppes yesterday said its advertising campaign for Dairy Milk chocolate featuring a gorilla playing the drums - which has become a YouTube favourite - had helped it recover market share in its UK confectionery business."Case closed. Posted...

A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning. It was a great event and some inspiring presentations. (Much...

The Dairy Milk Gorilla ad seems to have had an impact. The data from Alexa shows traffic to the microsite eclipsing the volume of the sites of Cadbury's competitors. Clearly if awareness is the goal, this viral effort has made an impact and broken through. The probem is that the decay seems pretty...