Last weekend's Financial Times has a good piece written by the editor of Country Life, giving us ten ways in which homes are going to change. Obviously, this refers mainly to homes for the wealthy..Here's the list in brief..1. More privacy because of increasing populations2. Greener- less reliant...
While the debate hasn't really started here in the US, over the pond in the UK, rival carbon credit companies are lashing out at one another. 'Our scheme comes purely from an environmental ethos, whereas this
(CarbonCreditz) has been drummed up from a marketing perspective.'Graham Simmonds,...
New Zealand is rapidly emerging as the the country that's doing most to brand itself "Green" and "Eco-Aware". The government has lots of smart policies, it promotes itself as a "pure" tourist destination, people seem to be moving there in droves to find the ecological lifestyle they desire,...
Many thanks to all who attended this evening's event, to Eric, Hillary and Josh of Method who helped make it happen and of course, to Dawn for being the star of the show. Dawn brought to life some of the challenges of pushing sustainability in a world that doesn't quite yet understand what it is...
It's now a given that most multinationals are paying at least some attention to their ethical performance. With the environment becoming such a big issue, the area of corporate responsibility is going to be under the microscope even more than in the past.The problem is that there's very little...
At last week's LA Auto Show, "Green' was the dominant message, it was almost a case of being too much. Green slogans plastered everywhere, big press conferences where 68mpg fuel cell cars were being launched (but only 3 units would be available and there are no refuelling stations) and then there...
Wal-Mart has launched a number of green initiatives in the last 24 months, but all of them have been internally focused. A couple of days back, the company went further than it's even done by bringing its suppliers into the mix. It's picked some categories and is asking suppliers in DVDs,...
Back in July, I wrote about the green initiative that French communication group Havas was launching. My prediction was that other agencies would leap on board to try and seize some kind of competitive advantage. The first to bite in the US, interestingly, is Grey, who announced a big initiative a...
Last night, the fine people at frog design, San Francisco hosted an interesting discussion on “The Many Shades of Green”. They assembled three very interesting individuals who explored the issue from three different perspectives. Dr Charles Ehrhart of CARE who looked at the global...
Maybe you've recently tried to calculate your own carbon footbprint, or have been more in tune with the environment. It's hard not to be the way gasoline & CO2 have been glistening in the green spot light. We all know about the rapid depletion of this precious non-renewable...
Since "Who Killed the Electric Car" and "The Inconvenient Truth" green
has been top of mind; so it's not surprising to see a recent trend of
corporations following the money and jumping onto the green band wagon.
Recent commitments to green
initiatives by the financial sector are creating talk...
Pete Blackshaw in CGM writes today about the the new green conversation in response to the massive cover story by Tom Freidman in today's New York Times Magazine. Pete shows, that there's a massive green conversation already happening, a finding contradiciting Freidman's belief, that green is...
Influx agrees with Seth Godin that conscientious consumption is the new black, but that’s the problem. Its become the “thing” to do and there’s are huge forces behind it, Wal-Mart, GE, HSBC, Bank of America, Al Gore and Fortune Magazine with its latest “Green...