February 1, 2010
Green & Black's built its reputation by pioneering Fair Trade chocolate, it successfully managed to maintain this despite being acquired by Cadbury. G&B managed to "infect" Cadbury and got it to incorporate a lot of their ethical smarts into their own brand. Now with Cadbury being purchased...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
