Influx

Sometimes opportunities come along where you can do the predictable or you can take a radical approach and do something different and breakthrough. Black Squid Design in Australia faced this challenge when they were given a brief to design a package for pre-packed cauliflowers, surely one of the...

As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....

In recent weeks, we've witnessed the spectacle of the world's most powerful bank being dragged before the US senate to answer questions of allegedly in-appropriate business behavior. The brand had reached a point where its very power threatened it. While others suffered, Goldman prospered and its...

In a world where incumbents seem to be getting usurped on a daily basis, there's a temptation to throw in the towel and give up. The pressures of trying to survive in a changed marketplace become too much and over time the incumbent gets strangled. However, in many situations, the incumbent has had...

The private label sales data from Nielsen shows an alarming trend if you happen to be work for a consumer packaged goods brand. The steep curve and rapid gain in share points illustrates just how prepared consumers are to trade away from brands for lower priced alternatives. The scary thing for...

It's possible that every single surface will soon be turned into a screen of some sort, flashing and blinking messages at us twenty four hours a day. These screens will be inescapable, appearing shortly on end of aisle displays and even on packaging. While the developers of this technology seems...

Discovered on the Prolitec website...reads like a passage from a piece of science fiction."Seeking a way to improve the experience of its customers in checkout lines, a major European discount grocery and general merchandise chain, comparable to Wal* Mart in the U.S., turned to Prolitec for a...

The folks at Tesco just posted a video of a quick tour through one of its new Fresh & Easy stores. From the fleeting video, it looks like a brand with values, not perhaps as extreme as Whole Foods, but a step-up from your average grocery chain. The same can be said for the overall experience....

Consultants tell agencies that clients need big ideas powerful enough to transform their businesses, but there’s little evidence of these ideas and even fewer benchmarks.Thankfully, Craig Mawdsley of the UK’s AMV BBDO put together a fantastic paper about the work his agency did for UK...

Tesco's entry into the US market with Fresh and Easy stores is being watched with considerable interest. The company has clearly done their homework to identify a "Blue Ocean" in the cluttered grocery store space. There seems to be considerable opportunity for the concept and it could be enough to...