Influx

At this year's Cannes Lions, jury wanted to show the world of advertising has changed, so they and gave the Grand Prix to Dove’s Evolution spot. The effort was rewarded for two reasons:1.    It shows that there’s life beyond the 30sec television spot.2.  ...

Henry Jenkins of MIT has a smart post today that identifies 9 reasons why YouTube is a powerful cultural entity. People have questioned the purchase of YouTube by Google and others are rapdily trying to develop their own versions. Jenkins outlines the reasons that makes YT such a powerful force and...

What happens when talent hijacks your spot and turns into something else entirely and then throws it up on YouTube? This fake Nissan spot is one example. Via Life Moves Pretty Fast

Starburst recently posted a 30 second spot to promote its new berries and cream flavor.  Their strategy:  Be as weird as possible.  And it worked. It has over 2 million views on YouTube.  Not to mention the hundreds of remixes, and blog mentions, and the thousands of...

Bill Tancer of Hitwise recently presented some interesting stats on participation levels on Web 2.0 sites, his research found that only .16% of all YouTube visits were to upload video and only 0.2% of Flickr visits were to upload photographs. As we are in the “Participation Age” there...

YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...