Influx

I was fortunate enough to hear Stefan Sagmeister speak at Lucid NYC's event last week and it was impressive. Stefan told us a story about his attempt to make a film about happiness and the journey he's been on to discover it and its secrets. This journey has taken him to remote parts of Indonesia...

The advertising industry has spent over a century injecting products was happiness molecules to make the act of purchasing that much more desirable. The business is all about adding levels and layers of desirability to products. We know it works, science has proven it and we are learning more and...