Influx

Back in July, I wrote about the green initiative that French communication group Havas was launching. My prediction was that other agencies would leap on board to try and seize some kind of competitive advantage. The first to bite in the US, interestingly, is Grey, who announced a big initiative a...

Last week, the French communication giant Havas announced it plans to make itself into a greener company by outlining a set of initiatives to reduce its carbon footprint. The goal is to reduce company-wide C02 by 20% by 2009. The bulk of the initiative is based on buying carbon offsets, but it also...