Influx

Everyone knows that HBO is the standout brand in the world of television, but what yardsticks does it use to protect its brand and maintain its lead. Vanity Fair spent some time with Michael Lombardi to understand the secrets of the network's success, based on the article, here are HBO's rules for...

According to yesterday's NYT, HBO are going all out to promote their new Martin Scorsese series "Boardwalk Empire.". The unusual thing about the effort is how they've enlisted the help of three brands; Harrah's, Macy's and Canadian Club. Since the show is set in the era prohibition era, it might...

Thanks to the efforts of David Simon, creator of HBO's critically acclaimed series "The Wire", New Orleans is going to be back in the cultural spotlight with his new series for HBO "Treme". Simon examines one of the most unique cultures in America by looking at the lives of a diverse array of...

A new documentary, "The Last Truck" from HBO Films, premiering tonight takes a look at the impact of the closure of a GM truck plant in Ohio.  Here are some comments from some of the workers in the doc.Among those interviewed in the documentary are: Kathy (body shop) - A 47-year-old mother of...

Virgin America has teemed up with HBO's Entourage. Smart move because the sensibility of both the show and the brand are a perfect fit with Virgin. It's something you can't imagine another carrier doing and clearly sets Virgin apart from the rest of the carriers. Clearly the airline industry is...