Influx

Some of the best and most powerful communication ever created was the work that put Big Tobacco to task. It created an enemy that everyone could rally against and presented its role and connection to the changed health and lives of individuals in an emotionally powerful way. We must remember that...

A new study coming out of Northwestern and University of California shows that dieting makes people angry. "Research has shown that exerting self-control makes people more likely to behave aggressively toward others and people on diets are known to be irritable and quick to anger."It seems that...

As a follow-up to its hugely successful Future of Retail report, PSFK has achieved greatness for the second time with its Future of Health report which was produced for UNICEF with help from co-collaborators that included- Wieden + Kennedy, Great Works, Cunning and Night Agency. The report focuses...

Watching Jamie Oliver's Food Revolution on ABC, its clear that America has a problem with its food. The program shows us that is not well in school dining rooms; pizza is served to elementary schoolchildren as a breakfast item and the list of additives in the average lunch item stretches well into...

Gaming has locked itself into such a narrow focus, it's hard for it to imagine a route beyond the expected. Instead of thinking of the potency of a connected device, most console manufacturers and game developers, think narrowly about play. How about thinking about Play + blank..You can imagine a...

Giant corporations,leaders in their respective categories often come in for their fair degree of criticism. There’s often something about the ubiquity and success that brings out the haters, Coca-Cola, Levi’s, Starbucks, Nestle and The Gap have all found themselves targets.However,...

There are 161 million Americans who don’t ride bikes.Shimano saw it as a market opportunity, so they hired IDEO to find out why. From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever...

Back in December, we made a number of predictions for 2007. Number 8 on the list was the prediction that 24 Hour Fitness will team up with Wii. Although this has happened yet, we now have more hope, because today news broke of a personal trainer in Scotland who is using the Wii for workouts. Influx...