Influx

The big challenge if your a marketer of domestic beer is your scale and ubiquity can be both a blessing and curse. The downside of mass is that you lose your cool pretty fast. While domestics have experimented with more upscale/premium lines and a little bit of packaging innovation, they haven't...

Most brewers focus their innovation around new taste, flavor and lightness profiles.They focus on the beer itself, Heineken has done the same, but it's also created some interesting innovation in packaging and product delivery; the keg can and the draught keg are two breakthrough ideas. In March of...

At one time, Heineken was the UK's best selling lager, much of this success was down to Lowe Howard Spink's memorable advertising campaign and the tagline- "Refreshes the parts other beers can't reach" that was known by every Brit. However, by the early 1990s, the brand had started to falter, it...