Influx

With hundreds of un-differentiated brands in the category, hotel chains are finally going back to their roots and realizing that after years of neglect, service is the one thing that they can focus on that really makes a difference. According to the NYT, hotel chains are experimenting with new...

New York's Guggenheim is offering people the chance to sleep overnight at the legendary Frank Lloyd Wright designed museum. Artist Carsten Holler, has created a piece entitled "Revolving Hotel Room", by day it's an art piece and by night it becomes a hotel room with co-operation from the Waldorf...

Hotel giant Marriott has finally woken up to the changed world and wants to capitalize on the consumer's desire for unique experiences. Ian Schrager, who's spent a good part of his life pushing against the grain of conformity, will be Marriott's partner and guiding light in this new venture.The...

Marriott and Nickelodeon are getting together to create up to 20 resort hotels by 2020.The resorts will feature. "Live entertainment programs featuring popular costumed Nickelodeon characters like Dora the Explorer and SpongeBob SquarePants. “Studio Nick”, a main stage theater space...

Many brands jumped onto Second Life because of the PR impact; there was a time when a mere appearance in the virtual world guaranteed a story. Brands were attracted because for limited out of pocket they could break through and garner attention. Obviously, things have moved on a little and the PR...