Influx

The production of many of the brands we use has long been outsourced to far off lands, this means that the vital and often vibrant connection between the producer and the consumer is severed. While years ago this production connection would have been celebrated and romanced, the production side of...

The latest Howies catalog is out and true to form it's packed with great articles in addition to selling clothes. One piece that stood out for me was a story about a new dying process the company has been experimenting with which appears to be a lot more efficient than the traditional approach that...

We've been sold on the whole idea that we need a constant supply of the latest and greatest. Whether it's gadgets or clothing, many of us seemingly don't want to get caught with last year's model. What if there was a new way to buy and a story based on longevity and durability? Howie's has made a...

Most retailers and brands  that use catalogs think of them purely as the equivalent of store space; they load it up with products and items for sale and never get to romance the brand or tell stories. Even great brands like Ikea tend to miss this opportunity. One exception to the rule is the...

David Hieatt used to work at Weiden and Kennedy, became a consultant for non-profits and then established his own clothing company, Howies. David sees Howies as an extension of his thinking and a tool by which to educate people about responsible consumerism and environmental causes. Howies applied...

Howies has an interesting article in its latest catalog, entitled "The End of Push".The article refers to a new t-shirt printing shop the company has established. It obviously brings them greater flexibility and the ability to waste less. The article is a micro-summary of the consumer economy;...