January 9, 2009
Jon Canter writing in The Guardian gives a knock out blow to the fairly recent trend of giving corporations individual and very human personalities.."For some reason, we - and now I mean the human race, not just
Bastable Advertising - want companies to be like individuals. We want
them to have...
October 5, 2008
Clay Shirky makes a great point in this short interview about the focus of agencies on producing everything to the highest quality. The single-minded focus on production excellence ends up being alienating to consumers because it doesn't invite dialog.The finished piece of high production work is a...







