Influx

IBM just published its latest global study on Chief Marketing Officers and the findings make for interesting reading. This is clearly a discipline that is under a lot of pressure and trying to cope with a ton of challenges that are being thrown its way. Here are some of the study’s most...

Here's a brief element of some nice research done by IBM, who went out last year and explored global consumer expectations of social media and contrasted those with the reasons executives believed consumers followed them on social sites.  The results are startling...Consumers want...To buyTo...

Here's another example of augmented reality- this time it's for Android phone users and it comes to us from IBM. The idea here is to help visitors to the tennis championships at Wimbledon to get access to data via data layered on top of a viewfinder. It's seems like a nifty idea, but is it really...