April 1, 2011
Most agencies are involved in short-term conversations called campaigns. This is the core focus of what we do. We target and reach people for short periods of time hoping that they pay attention to our brand messages and act on them.While there have been some moves to recognize the longer-term...
November 16, 2007
10 things I learned from and about IDEO from hearing them presentJane Fulton and Paul Bennett of IDEO presented at yesterday’s Idea Conference1. They don’t do ego- self-deprecating and humble is their style.2. They are observers of the world and look...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
