September 28, 2010
Ikea isn't a grocery store, so the idea of a cook book seems absurd, but when it's called "Homemade is Best", the idea makes a lot of sense. Great brands don't just tell people what they do, they elevate themselves onto a higher plane that transcends the rational world. In this case, Ikea isn't...
December 10, 2008
Last weekend's Financial Times has a good piece written by the editor of Country Life, giving us ten ways in which homes are going to change. Obviously, this refers mainly to homes for the wealthy..Here's the list in brief..1. More privacy because of increasing populations2. Greener- less reliant...
November 8, 2007
One of the more colorful aspects of the 2.0 world of blogs and unbridled consumer creativity is finding the occasion when a random individual picks on a brand, creates a space to play with it and stretches it above and beyond the original attentions of its owners. A great example of this is...
September 7, 2007
We've all tried to do this in creative briefs for technology products, the idea of greater "me time." It's been done to death and it started with some lame "Beaches" spot for AT&T back in the late 80s. However, there's never been as much attention on the work:life balance issue as there is...









