March 3, 2008
Indi Young is one of the founders of Adaptive Path and the author of the recently published book-Mental Models: "Aligning Design Strategy with Human Behavior".We exchanged a few emails and ended up with a fantastic interview.Here's Part One.1. Can you briefly describe your background?I've been a...
February 27, 2008
Influx recently wrote about Indi Young's (Adaptive Path) book on Mental Models. If you are in SF tomorrow you can catch her speak at CNET's HQ. Some more details here.
Mental Models: Sparking Creativity Through Empathy
Anybody can tell you when they're in love, but can they map out the
behavior...
February 17, 2008
Many ad agencies are trying to work out just how to bring the interactive discipline into the fold. A critical component piece of this is the User Experience Designer. It's a discipline that has some similarities to planning, but also draws strongly from the design world. Its role is to examine the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
