Influx

Many entrepreneurs go into the soft drink business dreaming of the day when one of the giants knocks on the door with a pile of cash. It happened to Izzie with Pepsi and now Innocent in the UK, has just sold a minority stake to Coca-Cola. Innocent has become something of an icon in the world of...

It's the writing. Innocent Drinks get it right over and over again and while there are many wannabes, these guys live the brand and can legitimately do this "matey" stuff. Below is some copy from the latest email encouraging people to attend the brand's Village Fete  (of course, another great...