September 15, 2009
Dan over at Innocent Drinks in the UK gave me a heads up about a new position they have open."It is a role that is both wide and deep. Firstly, it encompasses
being manager of our existing 'house media' channels i.e. managing our
in-house PR resource, our digital platforms and team, and...
March 2, 2008
Innocent Drinks has always thought differently about the relationship it has with its customers. It's constantly looking to level the playing field, which can be something of a challenge as the company grows. However, they are continuing to innovate in this area of outreach, as witnessed by its...
October 6, 2007
As another manifestation of brands moving into the content game, Innocent drinks, Britain's favorite smoothie maker, has just made a series of short films about fruit. 1. Polish Strawberries2. Damsons3. BlackberriesWhile these might not be the biggest YouTube hits of the Autumn season, they are a...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
