It's somewhat surprising with all the creative and strategic people employed by ad agencies, how poor the industry is at innovating.It's something we seem to demand from our clients, but are terrible at doing ourselves. Most of the energies are focused on short-term brand ideas, not new platforms,...
Most brewers focus their innovation around new taste, flavor and lightness profiles.They focus on the beer itself, Heineken has done the same, but it's also created some interesting innovation in packaging and product delivery; the keg can and the draught keg are two breakthrough ideas. In March of...
"Advertising is a tax you pay for unremarkable thinking."Robert Stephens, founder of GeekSquadVia Social Customer ManifestoPosted by Ed Cotton
The first day at the AAAAs Account Planning conference in San Diego started with a bang, straight out of the gate, Sir Ken Robinson set the stage with an inspiring address about the human resource crisis and suggested building and nurturing creative cultures as the only way out. Sir Ken suggested,...
Business Week recently conducted a survey amongst senior executives on
the topic of innovation. One of the questions
struck Influx as being especially interesting; the obstacles to return
on investment for innovation.
The barriers aren’t exactly what you expect them to be, for...
In the last couple of years, the term, Innovation, has risen and fallen from star to cliché. Mention the word to many marketers and their c-level brothers and sisters, and they will give you a perplexed look. There’s the perception that innovation is hard and complex. It’s not achieved...
The world of office supplies has seen very little in the way of design innovation, most of the products we buy, look and function the same way as they have done for 50 years of more. The office supplies retailer, Staples has set out to developing a program to bring design innovation to its own...
In a battle for attention, it’s almost impossible to get through to consumers and communicate the one thing that you stand for. However, Coors appears to have struck gold in their ability to communicate that Coors Light “owns” cold. Taking a step back from beer land, it...
Yesterday, Gizmodo broke the news of a fireplace manufacturer installing iPod functionality into their latest line of luxury of fireplaces and at the same time, Harry Potter’s publishing house, Bloomsbury, announced that it would be looking to make acquisitions following a 74% drop in pre-tax...
Target is incredibly consitent in everything it does and especially in its innovative use of media. Here's the latest example from the BART subway in San Francisco. Via SFist