July 1, 2011
Zynga’s S1 filing contains a very candid statement about potential risks to its business. “We rely on a small percentage of players for nearly all our revenues” In a marketing world, where there are a ton of clients who claim they just want to reach “everyone”-...
December 2, 2010
A few days back, Nick Denton of Gawker fame issued a new proclamation to the world which identified 7 key drivers that will define the future of their media brand.1. The power of the scoop- getting a big story first can change your brand2. Aggregate or die- you've got to be out there on Twitter and...
August 25, 2010
Technology Review has a great article that gets inside the world of 4chan and its founder Christopher Poole to reveal a world where anonymity is prized, anything goes and there is no history. It's a place where the ugly side of the web that many want to censor is free and rampant and is in many...
January 31, 2010
The BBC has decided the web is now worthy and has made it the subject of a detailed documentary series, The Virtual Revolution, that explores its origins, evolution and examines the implications of the technology for society. It's a highly ambitious, well-researched and thoughtful look at what 20...
November 7, 2008
Kevin Kelly's take on the next phase of web development that involves data sharing from the Web 2.0 Conference. He takes us through what might happen in the next 6,500 days of the web.Some highlights.1. Not be anything like the web2. Be a single machine- everything is connect to the same thing.We...
November 5, 2008
Data from Akamai shows that Obama become the new number 1 new story in internet traffic volume since records began (2005). Obama beat out a mix of celebrity deaths and sporting events to claim the number one spot.Posted by Ed Cotton
October 16, 2008
Mozilla, the folks behind Firefox are at the forefront of 2.0 marketing. They rely on their community to build and market their products and have done some amazing things by taping into their base. Here's a short interview with Paul Kim, VP Marketing, Mozilla Corporation, who explains more.1....
May 23, 2008
Our minds process visual information at a rapid rate, which makes it tough for designers who need to create both instant impact and depth. However, if people get the chance to click their mouse and move away because their perception tells them there's no point to going deeper, it means impact is...
March 25, 2008
There's a good piece in the WSJ about research conducted by Irving Biederman, a neuroscientist at the University of Southern California. His research has found that we crave information, just like we crave food. If there's lots of information to look at and digest, we seem hard-wired to enjoy...
February 12, 2008
Now showing at the bottom of this post is Mr. Sterling's extraordinary presentation from the recent LIFT conference in Geneva, on 2008. He takes on Microsoft; "Gates left because it was so boring!" According to Sterling- Carla Bruni is the phenom that is defining our future. Sterling suggests...
January 20, 2008
Network fatigue is a big problem as web users experiment, use and play with so many differtent sites, each with its own user identites, passwords, friends and content, so perhaps data portability is the answer. DataPortability - Connect, Control, Share, Remix from Smashcut Media on Vimeo.Via...
November 4, 2007
The constraints of integration too often put limits on the creative application of a single medium. The idea that interactive should follow the lead of television often doesn't make any sense. It's refreshing to see an idea that seems so perfect for the interactive medium and one where the agency...
October 24, 2007
CNET has an interesting story about the rapid fire hiring practices at Google. The company added over 2,000 workers in the last quarter alone and wasn't without financial impact,it caused a 3 cent miss in earnings. However, one analyst pointed out a more troubling fact that half the company has...
June 21, 2007
Some interesting new "rules" from the BBC. (Via Tom Loosemore)1. Build web products that meet audience needs: anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards. (nicked from Google)
2. The very best websites do one thing really, really...
March 27, 2007
Here are 7 new rules for brands wanting to play in the new landscape of online video, it's a follow up to the previous post on big brands experimenting with online video.1. Creativity Rules- The bar has been raised to 11In the past, when brands used to look at creativity, they...
















