Influx

Brands in the world of financial investing are a pretty conservative bunch, fond of their logos intelligently crafted from the safe and trustworthy blue and green Pantone hues and communication targeted with laser-like focus on the Baby Boomer crowd. When we see their print and television...

The latest news from Fidelity investments announcing the departure of a key marketing executive who developed its recent brand campaign, is yet another example of the ongoing marketing battle between product and brand marketers.Focusing on brand building made sense as Fidelity had a great...