Influx

One of the most appealing aspects of the proliferation of new technological channels has been the ability for content creators to allow their content to be accessed on new these new formats. The traditional hardware of old has now given way to multiple increasingly mobile forms. However, the simple...

The two charts above show some interesting snapshots- the first looks at when users of Read It Later "save" their articles and the second shows when their iPad user base are reading the articles. While many might think reading is going the way of the Dodo, some recent data suggests that tablets and...

Here's another good example of a huge brand creating an experience that fits the iPad. Amazon is clearly keen to push itself into a number of channels and has already had massive success with mobile. With its new iPad application, it demonstrates an understanding of "the lean back" experience by...

There's nothing that makes people in marketing more nervous than handing over control to the consumer. The idea is that they (consumers) are supposed to listen obediently to everything they are told and like good "puppies" act only on that information. Of course, this is complete fantasy, but the...

When your brand is powerful and iconic, others do the marketing for you. Apple may spend hundreds of millions a year promoting its brand, but it's often the work of the "crowd" that generates the most attention. Take a look at the work of the iPad orchestra. The iPad Orchestra from Alex...

An analyst at UBS wrote this in a report yesterday.“Sales of traditional notebooks appear to be feeling pressure from the iPad, causing a scramble by vendors to launch iPad-like tablets... We believe that a majority of this impact is occurring on the lower end of PC sales as the iPad is...

Research work by Christopher Hsse and his colleagues at  University of Chicago has revealed some interesting traits about human behavior; namely that we are naturally inclined towards idleness to conserve energy, we would rather do nothing, but we are happier and less bored when we are busy....

Traditional magazine art directors seem to love the iPad because it respects the classic rules of the grid and pagination. When we see examples of future concepts for tablets, most of the time they reference the physical magazine and just build interactivity around it. This is because the tablet is...

While we are dazzled by the new technological options available to us and the last weekend we've all been deluged by iPad news, it's very easy to forget that stories lie at the heart of everything. The iPad will succeed or fail based on the ability of content creators to tell stories using the...

While Apple's iPad has been the subject of a lot of attention ranging, from ridicule and mixed reviews. The spin suggested the iPad would usher in a new era for those in the publishing business by creating another medium for consumers to experience print. However, the promise suggested by Apple's...