September 9, 2010
When your brand is powerful and iconic, others do the marketing for you.
Apple may spend hundreds of millions a year promoting its brand, but it's often the work of the "crowd" that generates the most attention. Take a look at the work of the iPad orchestra. The iPad Orchestra from Alex...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
