August 2, 2007
In the last 24 months, we’ve seen lots of brands try to recruit consumers to create ads on their behalf. However, what if you subvert and twist the system a little?We saw that with some negative ads created for ChevyWhat if you push further to a subverted consumer-created product?This is the...
June 12, 2007
Everyone's odds-on favorite to be the world's next "U2", Arcade Fire, appear to have discovered irony way faster than their Irish counterparts. The Canadians are there after album No2, while it took U2 took at least 5 to grasp it. Two of the band members decided to appear in the audience of the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
