August 26, 2007
This Sunday's New York Times had a good piece on how McDonald's is changing its image in Europe localizing menus, which it has done for years, but more recent efforts have been focused on store design. The article had a good slideshow, but I dug up some other examples, that show just how far the...
August 11, 2007
It's not just Americans that use patriotism to sell their cars, now the Italians are doing it. This is the campaign to launch the new Fiat 500 and it seems to be working- 57,000 units sold in the first month. Posted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
