March 23, 2010
Could Apple be sitting on a gold mine of purchase data that it can't be mined?The incredible volume of purchase on the iTunes store for music, applications, movies and television shows must give Apple an incredible insight into taste patterns and trends. It should be able to use its own data to...
September 7, 2009
News from Europe of Spotify's approved iPhone application suggests that subscription services might be making a comeback. Interestingly, Spotify's app is not available yet in the United States. Could Apple's iTunes be planning to launch a subscription service to rival Spotify?Posted by Ed Cotton
June 21, 2007
There’s no doubting the functional power of iTunes software, but it plays second fiddle to the more powerful and dominant iPod. Now it looks as if Apple would like to beef up the iTunes brand a little more. No 9 on Influx's prediction list for 2007 is happeningIn the UK, Apple...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
