July 11, 2007
A few days ago we did a story on the new capsule hotel brand, YOTEL. As a follow up to this, we asked Jo Berrington, who runs marketing for the fledgling brand, a couple of quick questions. 1. What social and consumer trends do you feel inspired the creation of Yotel?Consumers - quite...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
