The production of many of the brands we use has long been outsourced to far off lands, this means that the vital and often vibrant connection between the producer and the consumer is severed. While years ago this production connection would have been celebrated and romanced, the production side of...
America is at an interesting time in its history; for a country that’s historically been so focused on the bright, gleaming new future, it’s seems uncertain about exactly what the future holds. In the absence of a clearly defined future and with the various component parts of the...
When your brand attracts a steady stream of other brands who want to hang out with you, you know you've got something. This is the case with the Ace Hotel which has carved out a distinctive brand in the world of cookie-cutter hotel chains, by having a strong sense of itself and a clear...
Levi's new "work" campaign is being brought to life with a series of workshops around the country, the latest being a photography workshop in Wooster Street, New York. The brand has been deliberately elastic with the idea of "work" allowing it to stretch from manual graft to the more creative...
For a brand that was once recently found lurking in the bargain basement of fallen American icons, Levi's is staging quite a turnaround. Maybe the original Walt Whitman stuff was a little heady for most, but the campaign has been re-tooled and seems to have a lot of momentum. If you add into the...
Thinking back to some of the greatest US ads of all time, Levi's 1997 "Tainted Love" spot from FCB for ranks right up there. It gave people a feeling that the brand got the sensibility of the zeitgeist. It was dark humor for a cynical age.The times have clearly changed and now there's a new mood of...
Dolce and Gabbana started it, Prada was next and now Levi's plans to continue the trend by launching a mobile phone of its own. It makes total sense that fashion brands should move where fashion is moving. Since technology has now acquired fashion status, fashion brands should be there.How they do...