Influx

Watch Sheryl Sandeberg’s presentation at this year’s ANA Conference and you come away with the impression that Facebook believes its the leader in a communication revolution that’s transforming consumers from listeners into broadcasters. Consumer broadcasting manifests itself in...

Marketers are just getting to grips with the reality of Facebook’s power and are obviously eager to capitalize on it. However, the bigger it gets the harder it seems to go beyond eyeballs to develop something meaningful in terms of a deeper relationship with consumers. It’s very easy for...