August 16, 2011
The production of many of the brands we use has long been outsourced to far off lands, this means that the vital and often vibrant connection between the producer and the consumer is severed. While years ago this production connection would have been celebrated and romanced, the production side of...
September 25, 2009
It seems that being local and organic is no longer good enough. In the escalating arms race for goodness claims, it now appears farmers have to pick and deliver their produce using bio-diesel vehicles. Spotted at Rainbow in San Francisco.Posted by Ed Cotton
June 19, 2008
Things seem to be happening so fast as the rapid change in the economy coupled with all sorts of other concerns seems to be changing consumer behavior in a rapid fashion. The suburban dream has been questioned for years, but I find it fascinating to see the European and New York city mantra...
December 27, 2007
One of the most important trends to look for in 08 is the continuing battle between nationalization and globalization. It will impact everything from politics to branding. The power and importance of national tradition is nicely represented in a new film by the Icelandic band Sigur Ros. Sigur Ros...
September 19, 2007
A couple of interesting examples of "local" as an important concept.1. Sigur RosA new documentary from Sigur Ros about the band returning from a world tour to Iceland and seeking out small venues, so they could re-connect with their home country and people.2. ANAAd for Japanese airline ANA...
April 29, 2007
Tesco's entry into the US market with Fresh and Easy stores is being watched with considerable interest. The company has clearly done their homework to identify a "Blue Ocean" in the cluttered grocery store space. There seems to be considerable opportunity for the concept and it could be enough to...











