November 2, 2009
The story of Twitter's logo appeared in Wired a few days back, the basics of the story suggesting that Twitter paid no more than $6 for its identity. In a word where product performance trumps image, this is going to be par for the course for many a new brand starting out. The reality that logos...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
