Influx

Mohamed Iqbal is a Senior Planning Director at Ogilvy in Bangalore, he is also a member of our Planning for Good team. A couple of years back, he wrote a paper that connected The Long Tail to brand communication. It won him a top prize from WPP. He has now distilled the paper down into a Change...

We are now pretty much done with the whole idea of consumers making ads, at least in the mass sense of the big competitions and contests. No doubt they are still going to happen and consumers are going to still go off on their own and create gems like the Apple iTouch spot and manage to get...