October 30, 2009
I was lucky enough to have been invited to Jeff Pulver's 140 Conference at the Kodak Theater in Los Angeles earlier this week. It was quite "the conference" and a manifestation of just how important Twitter has become across a wide range of industries and arenas. The organizers did an...
October 11, 2007
There once was a time when art sponsorship was a subtle thing; brands used to discretely put their logos onto the promotional materials and leave it at that. Those were the days when art and commerce were kind of separate, in the last few years we’ve seen much more of coming together of the...
April 30, 2007
Stolichnaya vodka is another example of a brand creating a three dimensional experience in the real world.This Wednesday, Stolichnaya vodka will open the Stoli “hotel” in LA, not a permanent fixture, but a pop-up venue inspired by the Hotel Moscova; the hotel shown on the vodka brand's...









